Team workshops
Workshop on AI in Marketing & Sales
Private cohort workshop for marketing, sales, and RevOps leaders. These pages spell out format, sample GTM exercises, tooling, logistics, optional post-workshop engineering, and how to book.
Problems we solve
Where GTM workflows break, and what we fix
The workshop follows real pipeline and campaign loops, not a vendor feature list. Each block lists symptoms we hear often, then what we build in the room so marketing, sales, and RevOps leave with the same playbook.
Thin pipeline, vague ICP
Symptoms
- Leadership wants more pipe, but the team cannot describe the ICP in one paragraph a rep can use Monday.
- Campaigns target broad industries instead of falsifiable pains reps can test on calls.
Workshop focus
Account snapshot templates, pain tables with unknowns, and three angles per segment that marketing and sales co-own.
Content rush, brand risk
Symptoms
- Throughput pressure pushes half-baked claims onto the site and into outbound.
- Brand and Legal push back late because review was informal or skipped.
Workshop focus
Variant writing with proof slots, a visible red-team list, and a short second-read rule for regulated topics.
High volume, low replies
Symptoms
- Sequences scale but replies stall and domains earn spam flags.
- Personalization reads fake or creepy because proof was never verified.
Workshop focus
Persona-grounded skeletons, one proof line per touch, and explicit stop conditions before another blast goes out.
CRM chaos, weak handoff
Symptoms
- Marketing-qualified context never lands in fields sales actually read.
- Sales rebuilds research quietly because they do not trust upstream notes.
Workshop focus
Field-level handoff rules, exemplar CRM updates, and a five-bullet recap format marketing can file every week.
Tool sprawl, no playbook
Symptoms
- Everyone has a favorite assistant tab; nobody can onboard a new hire in under a week.
- RevOps sees risk; GTM sees chaos; neither sees one list of what good looks like.
Workshop focus
A lightweight shared prompt library with owners, version dates, and links to skill bundles you can fork from the store.
You are in the right place if…
- You lead demand gen, content, sales, or RevOps and need one baseline playbook across mixed assistant skill.
- You bought lists and models, but only part of the team uses them with repeatable review gates.
- You need written rules for what may leave approved systems and who signs customer-facing claims.
- You want sales to trust marketing handoffs because fields, unknowns, and next tests are visible in CRM.