Workshop on AI in Marketing & Sales

Tooling

Bring your stack; we teach patterns across assistants

If you already pay for models inside Microsoft 365, Google Workspace, or standalone assistants, we focus on workflow fit: where drafting helps, where research briefs help, and where a human must still sign off before anything customer-facing. Skill playbooks target the assistants below first.

Assistants (skill playbooks)

• ChatGPT for Recruiting

  Fast first drafts for outbound, landing copy, and battlecards when your org allows the workspace you use.

• Gemini & Google AI Studio for Recruiters

  Workspace-native drafts when campaigns, mail, and docs already live in Google and policy allows those surfaces.

• Claude for Talent Sourcing & Screening

  Long-context passes over pasted research packs or call notes when Legal approves the data class for that paste.

• Cursor for Recruiting Operators

  Versioned prompt packs and snippets when messaging matrices and sequences should live next to plain text.

• Microsoft Copilot for Recruiting

  Outlook, Word, and PowerPoint drafts when Microsoft 365 is where outbound and decks already happen.

Channel tools (published pages)

• LinkedIn Sales Navigator for Recruiting

  Lists, lead filters, and account views many outbound teams anchor on before copy ever ships.

• Perplexity AI for Recruiting Research

  Cited-style web research for market snapshots when you still open sources before customer-facing claims.

Automation glue (published pages)

• n8n for Recruiting Automation

  Workflow glue between forms, CRM, Slack, and sheets when you need owned automation with explicit review gates.

• Zapier for Recruiting Automation

  Trigger-action Zaps for common GTM handoffs when you want speed before a larger integration project.

• Make.com for Recruiting Automation

  Visual scenarios for multi-step GTM paths when you want branching logic without shipping a product team first.