Team workshops
Workshop on AI in Marketing & Sales
Private cohort workshop for marketing, sales, and RevOps leaders. These pages spell out format, sample GTM exercises, tooling, logistics, optional post-workshop engineering, and how to book.
Overview
Workshop on AI in Marketing & Sales (teams)
Private session for marketing, sales, and RevOps leaders who need the same week back on research, content, outbound, and honest pipeline narrative. We align draft versus send rules, messaging matrices, CRM-boundary habits, and lightweight retros so AI stops being a side quest. You also get skill playbooks from our catalog that run in the assistants your company already pays for, so people can customize them and ship the same week.
Different scope: executive roadmap workshop
If you need a management-facing session that starts from leadership context and ends with an org-wide AI roadmap, book AI In Your Business: From Ideas To Roadmap from the team workshops page. This brochure stays on marketing and sales workflows: research, content, outbound, CRM handoffs, and GTM norms.
View all team workshopsMost AI trainings stop at demos. This one maps work to GTM loops: account research that names unknowns, content and landing variants with a brand pass, outbound skeletons with policy flags, and handoffs sales can trust because fields and claims are explicit.
You leave with prompt patterns and rubrics tied to those loops, not a generic handout. We tie progress to the AI adoption ladder so leadership can name the stage the org is in and fund the next concrete move instead of buying another list tool. Typical cohort size is 8 to 35 people across marketing, SDR, and sales; larger orgs often split by motion or region.
If you need an executive-facing roadmap first, book AI In Your Business: From Ideas To Roadmap from the /ai-workshops-for-teams page. If the gap is cross-functional desk productivity rather than pipeline and campaigns, start with the /ai-workshops-for-teams/personal-productivity-with-ai/overview workshop instead. Book this GTM workshop when the pain is research, content, outbound, CRM hygiene, and shared narrative between marketing and sales.
What you leave with
- Skill playbooks from our store catalog. Your team renames fields, trims steps, and runs them in production the same week.
- Those skills are built to run in ChatGPT, Gemini, Claude, Cursor, and Microsoft Copilot (Outlook, Word, PowerPoint). We pick the mix that matches your tenant and policy reality.
- We map maturity using the AI adoption ladder so leaders can show which stage the cohort is in and what to do next.
Optional engineering after the session (OpenClaw, integrations, automation) lives on the Post-workshop support page.