AI with Michal
Lead gen

Lead Scoring System

An AI quiz that scored 500+ e-commerce leads in month one and powered personalized follow-up.

  • Claude
  • Dynamic quiz
  • Email marketing

The challenge

An e-commerce company knew almost nothing about the leads who subscribed on their website or opted in for a generic PDF.

What I built

I built a custom quiz where leads answer a set of questions, some of them dynamic based on previous answers, and receive an AI-generated personalized summary. This identified specific pain points and let the marketing team hyper-target leads with the right problem and solution messaging.

Result

Over 500 people responded within the first month, letting the marketing team run personalized follow-up sales campaigns.

Want something like this built?

Describe the outcome you need and I’ll reply within two business days. Open to everyone, you don’t need to be a member.

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